Practical guides to SEO and digital marketing.
Webmaster, SEO, PPC, social, email, web, analytics and AI, written by the SEO Fleet team. Practical, specific and free of fluff.
What would your customer type into Google?
A Plain-English Guide to Google Search Console
Google Search Console is free and shows how Google sees your website. This guide explains the reports that matter and how to use them without getting lost.
SEOHow to Read a Technical SEO Audit Without Getting Lost
Audit tools report hundreds of issues. Here is how to tell which ones matter, which can wait and which are noise.
Analytics & StrategySetting Up Conversion Tracking Your Ads Team Can Trust
Automated bidding is only as good as the conversions it learns from. A practical checklist for clean, deduplicated tracking.
Content MarketingE-E-A-T Explained: Showing Experience and Trust in Your Content
E-E-A-T is Google’s shorthand for experience, expertise, authoritativeness and trust. This guide explains what it means and how to show it on your own site.
Web DesignWebsite Speed Optimisation: Practical Fixes That Make a Difference
A slow website frustrates visitors and makes every marketing channel work harder. These practical fixes target the causes that most often hold sites back.
WebmasterA Monthly Website Maintenance Checklist
A practical, repeatable checklist for keeping your website healthy each month, covering backups, updates, security, speed, content and search.
Social MediaHow to Build a Social Media Content Calendar You Can Keep Up With
A realistic, step-by-step guide to planning social media content in a way that fits your team’s time and still supports your business goals.
PPCHow Much Should You Spend on Google Ads? A Way to Work It Out
There is no single right budget for Google Ads, but there is a sensible way to work one out. This guide walks through the numbers, with a worked example.
Analytics & StrategyUTM Parameters: Tagging Your Campaigns So the Data Makes Sense
UTM tags tell your analytics where visitors came from. Used consistently, they turn messy traffic reports into a clear view of which campaigns work.