Practical guides to SEO and digital marketing.
Webmaster, SEO, PPC, social, email, web, analytics and AI, written by the SEO Fleet team. Practical, specific and free of fluff.
What would your customer type into Google?
A Website Redesign Checklist: Plan It Before You Design It
Most redesign problems start long before anyone opens a design tool. This checklist walks through the planning that protects your traffic, your content and your budget.
SEOA Website Migration SEO Checklist That Protects Your Rankings
Redesigns, replatforms and domain changes can undo years of SEO work in a day. This checklist covers what to do before, during and after a migration.
Content MarketingA Content Strategy That Drives Leads, Not Just Visits
Traffic is easy to celebrate and hard to bank. This guide shows how to plan content around the questions buyers ask on the way to becoming customers.
Analytics & StrategyGA4 Setup Essentials: What to Configure First
A default GA4 installation collects data, but not always the right data. These are the settings to check and configure first so your reports can be trusted.
Email MarketingEmail Deliverability Explained: SPF, DKIM and DMARC
If your emails are landing in spam, authentication is the first thing to check. Here is a plain-English guide to SPF, DKIM and DMARC and why they now matter more than ever.
SEOLocal SEO and Your Google Business Profile: A Practical Guide
How to set up, optimise and maintain your Google Business Profile, and the website and review habits that help local customers find you.
Social MediaLinkedIn Marketing for B2B Companies: A Practical Playbook
A step-by-step playbook for B2B companies that want LinkedIn to produce conversations with the right buyers, not just impressions.
SEOCore Web Vitals Explained for Business Owners
LCP, INP and CLS explained in plain English: what each measures, the thresholds to aim for and the common fixes that help your pages feel faster.
SEOAn On-Page SEO Checklist for Every Important Page
A practical, page-by-page checklist covering titles, headings, content, images, internal links and structured data, so every important page is set up properly.