SEO: articles and guides.
12 practical articles and guides written by the SEO Fleet team.
What would your customer type into Google?
What Changed in SEO Since 2007 - and What Didn’t
We started doing SEO in 2007. Almost every tactic from that year is gone. The principles behind the ones that lasted are worth knowing.
SEOHow to Read a Technical SEO Audit Without Getting Lost
Audit tools report hundreds of issues. Here is how to tell which ones matter, which can wait and which are noise.
SEOSEO in the Age of AI Overviews and AI Search
AI Overviews and AI assistants are changing how people find answers. Here is what that means for your SEO and how to make your content easier to cite.
SEOA Website Migration SEO Checklist That Protects Your Rankings
Redesigns, replatforms and domain changes can undo years of SEO work in a day. This checklist covers what to do before, during and after a migration.
SEOInternational SEO: Domains, Hreflang and Content for Multiple Countries
Expanding into new countries or languages raises three big questions: how to structure your domains, how to use hreflang and how to adapt your content.
SEOEcommerce SEO for Category and Product Pages
Category and product pages do most of the ranking work for an online shop. Here is how to structure, write and maintain them so they can compete in search.
SEOLocal SEO and Your Google Business Profile: A Practical Guide
How to set up, optimise and maintain your Google Business Profile, and the website and review habits that help local customers find you.
SEOLink Building That Lasts: Earning Links the Right Way
Shortcuts in link building tend to backfire. Here is how to earn links that are relevant, trusted and still helping your site years from now.
SEOCore Web Vitals Explained for Business Owners
LCP, INP and CLS explained in plain English: what each measures, the thresholds to aim for and the common fixes that help your pages feel faster.