PPC: articles and guides.
6 practical articles and guides written by the SEO Fleet team.
What is one click really worth to you?
Why Your PPC Ads Shouldn’t Send People to Your Homepage
Homepages are designed to serve everyone. Paid traffic needs a page designed to serve one person with one intent.
PPCRemarketing Done Right: Reaching Past Visitors Without Annoying Them
Remarketing lets you show ads to people who already know your business. Done carelessly, it follows them around the internet. Here is how to do it well.
PPCHow Much Should You Spend on Google Ads? A Way to Work It Out
There is no single right budget for Google Ads, but there is a sensible way to work one out. This guide walks through the numbers, with a worked example.
PPCPerformance Max Campaigns: What to Know Before You Switch
Performance Max can reach people across Google’s channels from one campaign, but it relies heavily on your data and inputs. Here is what to check before you move budget into it.
PPCNegative Keywords: The Easiest Way to Stop Wasting Ad Spend
Negative keywords stop your ads showing for searches that will never turn into customers. Here is how to find them, add them safely and keep the list working.
PPCHow to Structure a Google Ads Account That Is Easy to Manage
A tidy Google Ads account is easier to read, easier to optimise and harder to waste money in. This guide shows how to organise campaigns, ad groups and naming so the structure works for you.