Google Analytics 4 Set Up So You Can Trust the Numbers
GA4 is powerful, but a default installation measures very little that matters to your business. We configure events, conversions, ecommerce and consent correctly - and build reports your team will actually use.
- Doing this since 2007
- International campaigns
- Your accounts, your data
What are your numbers trying to tell you?
Sound familiar?
If any of these describe your business, you’re probably leaving customers on the table - and it’s fixable.
- GA4 was installed but no key events are configured.
- Numbers in GA4 do not match your CRM or ecommerce platform.
- Your team finds GA4 reports confusing and avoids them.
- Consent banners broke tracking or were never connected.
How we approach Google Analytics.
Trustworthy analytics starts with a measurement plan: which actions matter, how they are defined and where they are recorded. We implement that plan through Google Tag Manager, test every event, configure consent mode, and build explorations and Looker Studio reports aligned with your goals.
- Accurate, trusted data
- Meaningful conversions tracked
- Privacy-compliant setup
- Reports your team uses
What’s included in Google Analytics Services.
Measurement planning
Business goals translated into events and conversions.
GA4 & GTM setup
Clean implementation through Google Tag Manager.
Ecommerce tracking
Product, cart, checkout and purchase events.
Consent mode
Privacy-aware tracking connected to your cookie banner.
Audits & fixes
Existing setups reviewed and repaired.
Custom reports
Explorations and dashboards for your team.
A clear process, from first call to measurable results.
Question
The business decisions the data must support.
Collect
Tracking and data sources connected.
Clean
Gaps, duplicates and inconsistencies fixed.
Analyse
Patterns, drivers and opportunities identified.
Visualise
Clear dashboards and charts.
Recommend
Specific actions in plain English.
Automate
Reporting that keeps itself up to date.
We’ve been adapting alongside the internet since 2007.
Online since 2007
We have worked through every major search and platform shift since 2007 - and kept clients growing through them.
International campaigns
Campaigns for businesses across North America, Europe, the Middle East, Australia and Asia.
Technical + creative
SEO specialists, developers, writers, designers and analysts under one roof.
Long-term relationships
Many clients start with one service and stay for years as the work expands.
Real clients. Their words.
Thank you for your SEO service! We’re extremely satisfied with the results; the amount of visitors has tripled - and is still increasing - as well as our revenues!
Your website should do more than look good.
It should bring you business. Let’s talk about how.
Experienced specialists from $30 an hour. Or a fixed price.
Most of our specialists work at $30 an hour, less than half the $75 to $100 an hour most SEO providers charge. Prefer certainty? We also quote fixed prices for defined projects, and every estimate is agreed before work starts.
Comparison: Ahrefs survey of 439 SEO service providers.
Google Analytics questions, answered.
Related services
Industries
Why do GA4 numbers differ from my other tools?
Differences come from consent choices, ad blockers, attribution models and different definitions. We reduce avoidable gaps and document the rest so you know what to expect.
Do you need access to our website to set up GA4?
Usually just Google Tag Manager access. If GTM is not installed, we will need a one-time code change.
What is consent mode?
A Google feature that adjusts tag behaviour based on user consent, allowing modelled measurement while respecting privacy choices.
Can you train our team on GA4?
Yes. We run practical training sessions based on your own data.
Get analytics you can actually rely on.
Tell us a little about your business. A specialist - not a salesperson - will come back to you within one business day.