SEO Fleet
Data Retention Policy
What are your numbers trying to tell you?
Last updated: 7 Nov 2026
We keep personal information only as long as we need it for the purpose it was collected, then delete or anonymise it.
| Information | How long we keep it |
|---|---|
| SEO audits (crawl findings, scores) and PDF reports | 180 days, then deleted automatically |
| Records of report and notification emails | Deleted together with the audit |
| Enquiries and audit leads (name, email, company, phone, notes) | Up to 3 years after our last contact, or until you ask us to delete them |
| Anti-abuse rate-limit records (hashed IP address) | 2 days |
| Server and email error logs | Up to 90 days |
| Analytics data (only with your consent) | According to our Google Analytics retention setting |
| Client project records and invoices | As long as required by tax and accounting law |
Asking us to delete your information
Email hello@seofleet.com with the website you audited or the email address you used. We will confirm and delete your audit, PDF report and contact details, unless the law requires us to keep something (for example invoices), within 30 days.
Third parties
Services that help us run the audit (such as Google PageSpeed Insights) apply their own retention rules. See our Privacy Policy for details.