Analytics & Strategy: articles and guides.
6 practical articles and guides written by the SEO Fleet team.
What are your numbers trying to tell you?
How to Choose a Digital Marketing Agency: Questions to Ask
The right agency can extend your team; the wrong one can waste a year. These are the questions that help you tell the difference before you sign.
Analytics & StrategySetting Up Conversion Tracking Your Ads Team Can Trust
Automated bidding is only as good as the conversions it learns from. A practical checklist for clean, deduplicated tracking.
Analytics & StrategyPlanning a Digital Marketing Budget Across Channels
A practical way to decide how much to spend on digital marketing and how to split it across channels, with hypothetical examples you can adapt.
Analytics & StrategyThe Marketing KPIs That Actually Matter for a Growing Business
Traffic and followers are easy to measure but rarely tell you whether marketing is working. These are the KPIs that connect activity to revenue.
Analytics & StrategyUTM Parameters: Tagging Your Campaigns So the Data Makes Sense
UTM tags tell your analytics where visitors came from. Used consistently, they turn messy traffic reports into a clear view of which campaigns work.
Analytics & StrategyGA4 Setup Essentials: What to Configure First
A default GA4 installation collects data, but not always the right data. These are the settings to check and configure first so your reports can be trusted.