Practical digital marketing insights.
Webmaster, SEO, PPC, social, email, web, analytics and AI, written by the SEO Fleet team. Practical, specific and free of fluff.
What would your customer type into Google?
How to Choose a Digital Marketing Agency: Questions to Ask
The right agency can extend your team; the wrong one can waste a year. These are the questions that help you tell the difference before you sign.
AIUsing AI Responsibly: Privacy, Accuracy and Trust
A practical framework for using AI at work without leaking data, publishing mistakes or losing the trust of customers and staff.
SEOWhat Changed in SEO Since 2007 - and What Didn’t
We started doing SEO in 2007. Almost every tactic from that year is gone. The principles behind the ones that lasted are worth knowing.
PPCWhy Your PPC Ads Shouldn’t Send People to Your Homepage
Homepages are designed to serve everyone. Paid traffic needs a page designed to serve one person with one intent.
AIAutomating Repetitive Business Tasks with AI
How to find the repetitive tasks worth automating, where AI adds value over simple rules, and how to build automations that do not break quietly.
Email MarketingWriting Newsletters People Actually Read
Most business newsletters get skimmed and forgotten. A few get opened every time. Here is what the second group does differently, and how to apply it to your own.
Web DesignWebsite Accessibility Basics Every Business Should Know
An accessible website works for more people, including those using screen readers, keyboards or magnification. Here is what WCAG means in plain language and where to start.
WebmasterWebsite Security Basics for Small Businesses
You do not need a security team to protect your website. These practical basics close off the most common ways small business sites get compromised.
Analytics & StrategyPlanning a Digital Marketing Budget Across Channels
A practical way to decide how much to spend on digital marketing and how to split it across channels, with hypothetical examples you can adapt.