PPC Management Focused on Cost per Lead, Not Cost per Click
Paid search can be the fastest route to new customers - or the fastest way to burn a budget. We build, manage and continually refine campaigns around the conversions that matter to your business.
- Doing this since 2007
- International campaigns
- Your accounts, your data
What is one click really worth to you?
Sound familiar?
If any of these describe your business, you’re probably leaving customers on the table - and it’s fixable.
- Spend keeps rising while enquiries stay flat.
- Campaigns were set up years ago and run on autopilot.
- Conversion tracking is missing, duplicated or counting the wrong thing.
- You pay for clicks from searches that have nothing to do with your business.
How we approach PPC.
Profitable PPC depends on three things working together: accurate conversion data, tightly matched keywords, ads and landing pages, and disciplined weekly optimisation. We fix tracking first, because every bidding decision - human or automated - is only as good as the data it learns from.
- Lower cost per lead
- Less wasted ad spend
- Accurate conversion data
- Full account transparency
What’s included in PPC Management.
Account audit & restructure
Campaigns reorganised around intent, margins and geography.
Keyword & negative lists
Budget focused on searches that convert.
Ad copy testing
Continuous testing of headlines, offers and assets.
Bid strategy management
Smart bidding configured and supervised, not left alone.
Landing page alignment
Dedicated pages that match each ad group’s intent.
Transparent reporting
Spend, leads, cost per lead and ROAS - every month.
A clear process, from first call to measurable results.
Discover
Goals, margins, markets and customer value.
Audit & Track
Account review and conversion tracking fixed first.
Structure
Campaigns organised by intent and geography.
Launch
Ads, assets, audiences and landing pages live.
Optimise
Search terms, bids and budgets reviewed weekly.
Test
Ads, offers and landing pages tested methodically.
Scale
Budget moved to what proves profitable.
We’ve been adapting alongside the internet since 2007.
Online since 2007
We have worked through every major search and platform shift since 2007 - and kept clients growing through them.
International campaigns
Campaigns for businesses across North America, Europe, the Middle East, Australia and Asia.
Technical + creative
SEO specialists, developers, writers, designers and analysts under one roof.
Long-term relationships
Many clients start with one service and stay for years as the work expands.
Real clients. Their words.
Thank you for your SEO service! We’re extremely satisfied with the results; the amount of visitors has tripled - and is still increasing - as well as our revenues!
Your website should do more than look good.
It should bring you business. Let’s talk about how.
Experienced specialists from $30 an hour. Or a fixed price.
Most of our specialists work at $30 an hour, less than half the $75 to $100 an hour most SEO providers charge. Prefer certainty? We also quote fixed prices for defined projects, and every estimate is agreed before work starts.
Comparison: Ahrefs survey of 439 SEO service providers.
PPC questions, answered.
Related services
Which PPC platforms do you manage?
Google Ads, Microsoft Advertising, Meta (Facebook and Instagram) and LinkedIn Ads.
Who owns the ad account?
You do. We work inside your account with managed access, so your data and history stay with you if we ever part ways.
What budget do I need for PPC?
It depends on your market’s click costs and goals. We will estimate a sensible starting budget after reviewing keyword costs and competition.
How quickly will PPC deliver results?
Traffic starts as soon as campaigns go live. Expect the first four to eight weeks to be a learning period while bidding and targeting are refined.
Make every click work harder for your business.
Tell us a little about your business. A specialist - not a salesperson - will come back to you within one business day.