Practical digital marketing insights.
Webmaster, SEO, PPC, social, email, web, analytics and AI, written by the SEO Fleet team. Practical, specific and free of fluff.
What would your customer type into Google?
Performance Max Campaigns: What to Know Before You Switch
Performance Max can reach people across Google’s channels from one campaign, but it relies heavily on your data and inputs. Here is what to check before you move budget into it.
SEOEcommerce SEO for Category and Product Pages
Category and product pages do most of the ranking work for an online shop. Here is how to structure, write and maintain them so they can compete in search.
Social MediaInstagram for Local Businesses: What Actually Works
Instagram can bring real customers through the door of a local business. Here is what tends to work, and what is usually a waste of time.
SEOLink Building That Lasts: Earning Links the Right Way
Shortcuts in link building tend to backfire. Here is how to earn links that are relevant, trusted and still helping your site years from now.
PPCNegative Keywords: The Easiest Way to Stop Wasting Ad Spend
Negative keywords stop your ads showing for searches that will never turn into customers. Here is how to find them, add them safely and keep the list working.
SEOKeyword Research That Finds Buyers, Not Just Traffic
High search volume means little if the people searching will never buy. Learn how to use search intent to choose keywords that bring in customers.
SEOSEO for Small Businesses: Where to Start
SEO can feel overwhelming when you run a small business. Here is a clear, practical order of work that focuses your limited time on what matters first.