Practical digital marketing insights.
Webmaster, SEO, PPC, social, email, web, analytics and AI, written by the SEO Fleet team. Practical, specific and free of fluff.
What would your customer type into Google?
Remarketing Done Right: Reaching Past Visitors Without Annoying Them
Remarketing lets you show ads to people who already know your business. Done carelessly, it follows them around the internet. Here is how to do it well.
Web DesignWordPress or a Custom-Built Website? How to Choose
Both options can produce an excellent website. The right choice depends on what your site needs to do, who will run it and how much it will change.
WebmasterWhat Does a Webmaster Do, and Does Your Business Need One?
A webmaster keeps your website running, secure and up to date. Here is what the role covers in practice and how to decide whether your business needs one.
Content MarketingHow to Write Service Pages That Rank and Convert
Service pages are where visitors decide whether to contact you. Here is how to write them so they satisfy both searchers and search engines.
Email MarketingHow to Write a Welcome Email Sequence That Builds Trust
New subscribers are paying the most attention they ever will. A well-planned welcome sequence uses that moment to build trust rather than rushing into a sale.
AIAI Tools for Personal Productivity: A Beginner’s Guide
A practical starting point for using AI assistants to write, plan and think faster, without handing over your judgement or your private data.
SEOSEO in the Age of AI Overviews and AI Search
AI Overviews and AI assistants are changing how people find answers. Here is what that means for your SEO and how to make your content easier to cite.
Social MediaRunning Lead Generation Ads on Facebook and Instagram
Lead ads on Facebook and Instagram can fill your pipeline quickly, but lead quality depends on how you set up the form, the offer and the follow-up.
SEOInternational SEO: Domains, Hreflang and Content for Multiple Countries
Expanding into new countries or languages raises three big questions: how to structure your domains, how to use hreflang and how to adapt your content.