A PPC Audit That Shows Exactly Where Your Budget Is Going
An independent review of your paid search account: what is working, what is wasting money and what to change first. Useful whether you manage in-house, use an agency or are about to switch.
- Doing this since 2007
- International campaigns
- Your accounts, your data
What would we fix first on your site?
Sound familiar?
If any of these describe your business, you’re probably leaving customers on the table - and it’s fixable.
- You suspect money is being wasted but cannot pinpoint where.
- Your agency reports clicks and impressions, not leads.
- You are considering a new agency and want an independent view first.
- Performance dropped after a change nobody documented.
How we approach PPC Audit.
Most accounts we review have the same three issues in different proportions: conversion tracking that counts the wrong thing, budget spread across low-intent searches, and landing pages that do not match the ad. Our audit quantifies each problem so you know which fix is worth the most.
- Wasted spend quantified
- Independent perspective
- Prioritised fix list
- No obligation to switch
What’s included in PPC Audit.
Conversion tracking check
Are you measuring real leads and sales - once?
Structure review
Campaign and ad group organisation against intent.
Search term analysis
Irrelevant spend identified and quantified.
Bidding & budget review
Strategies, targets and budget allocation assessed.
Ad & asset review
Copy quality, testing and asset coverage.
Landing page review
Message match, speed and conversion barriers.
A clear process, from first call to measurable results.
Discover
Goals, margins, markets and customer value.
Audit & Track
Account review and conversion tracking fixed first.
Structure
Campaigns organised by intent and geography.
Launch
Ads, assets, audiences and landing pages live.
Optimise
Search terms, bids and budgets reviewed weekly.
Test
Ads, offers and landing pages tested methodically.
Scale
Budget moved to what proves profitable.
We’ve been adapting alongside the internet since 2007.
Online since 2007
We have worked through every major search and platform shift since 2007 - and kept clients growing through them.
International campaigns
Campaigns for businesses across North America, Europe, the Middle East, Australia and Asia.
Technical + creative
SEO specialists, developers, writers, designers and analysts under one roof.
Long-term relationships
Many clients start with one service and stay for years as the work expands.
Real clients. Their words.
Thank you for your SEO service! We’re extremely satisfied with the results; the amount of visitors has tripled - and is still increasing - as well as our revenues!
Your website should do more than look good.
It should bring you business. Let’s talk about how.
Experienced specialists from $30 an hour. Or a fixed price.
Most of our specialists work at $30 an hour, less than half the $75 to $100 an hour most SEO providers charge. Prefer certainty? We also quote fixed prices for defined projects, and every estimate is agreed before work starts.
Comparison: Ahrefs survey of 439 SEO service providers.
PPC Audit questions, answered.
Related services
What access do you need for a PPC audit?
Read-only access to your ad account and, ideally, Google Analytics. Read-only access means we cannot change anything.
How long does a PPC audit take?
Usually five to ten working days, depending on account size.
Is there any obligation after the audit?
None. You are free to implement the findings yourself, with your current agency or with us.
Which platforms can you audit?
Google Ads, Microsoft Advertising, Meta Ads and LinkedIn Ads.
Find the leaks before you spend another month.
Tell us a little about your business. A specialist - not a salesperson - will come back to you within one business day.