Google Search Ads That Reach People the Moment They Search
Search ads are the closest thing in marketing to a customer raising their hand. We make sure your ad appears for the right searches, says the right thing and leads to a page that converts.
- Doing this since 2007
- International campaigns
- Your accounts, your data
What is one click really worth to you?
Sound familiar?
If any of these describe your business, you’re probably leaving customers on the table - and it’s fixable.
- Broad match keywords trigger ads for unrelated searches.
- Ads are generic and do not reflect what people searched.
- All ads send traffic to the homepage.
- Competitors bid on your brand name and you do not respond.
How we approach Google Search Ads.
Search advertising works best when keyword, ad and landing page tell one consistent story. We group keywords by intent, write ads that mirror the searcher’s language, add negatives relentlessly, and point every ad group to the page most likely to convert that visitor.
- Ads for relevant searches only
- Higher click-through rates
- More conversions per click
- Brand terms protected
What’s included in Google Search Ads.
Keyword strategy
Match types and themes aligned with buying intent.
Negative keyword management
Weekly search-term reviews to cut waste.
Responsive search ads
Headlines and descriptions tested systematically.
Assets
Sitelinks, callouts, structured snippets and call assets.
Brand protection
Brand campaigns and competitor monitoring.
Geo & schedule targeting
Budget focused on where and when customers convert.
A clear process, from first call to measurable results.
Discover
Goals, margins, markets and customer value.
Audit & Track
Account review and conversion tracking fixed first.
Structure
Campaigns organised by intent and geography.
Launch
Ads, assets, audiences and landing pages live.
Optimise
Search terms, bids and budgets reviewed weekly.
Test
Ads, offers and landing pages tested methodically.
Scale
Budget moved to what proves profitable.
We’ve been adapting alongside the internet since 2007.
Online since 2007
We have worked through every major search and platform shift since 2007 - and kept clients growing through them.
International campaigns
Campaigns for businesses across North America, Europe, the Middle East, Australia and Asia.
Technical + creative
SEO specialists, developers, writers, designers and analysts under one roof.
Long-term relationships
Many clients start with one service and stay for years as the work expands.
Real clients. Their words.
Thank you for your SEO service! We’re extremely satisfied with the results; the amount of visitors has tripled - and is still increasing - as well as our revenues!
Your website should do more than look good.
It should bring you business. Let’s talk about how.
Experienced specialists from $30 an hour. Or a fixed price.
Most of our specialists work at $30 an hour, less than half the $75 to $100 an hour most SEO providers charge. Prefer certainty? We also quote fixed prices for defined projects, and every estimate is agreed before work starts.
Comparison: Ahrefs survey of 439 SEO service providers.
Google Search Ads questions, answered.
Related services
Should I bid on my own brand name?
Usually yes, especially if competitors bid on it. Brand clicks are typically cheap and protect traffic you would otherwise lose.
What is a negative keyword?
A search term you tell Google not to show your ads for - for example “free” or “jobs” for a service business. Good negatives are one of the biggest sources of saved budget.
How many ads should each ad group have?
Generally one or two well-built responsive search ads per ad group, with a strong variety of headlines and descriptions.
Do you create the landing pages too?
We can. Our web team builds fast, focused landing pages designed for paid traffic.
Show up the moment customers are ready to buy.
Tell us a little about your business. A specialist - not a salesperson - will come back to you within one business day.