Ecommerce SEO That Grows Organic Revenue, Not Just Traffic
Online stores have SEO problems brochure sites never face - thousands of near-identical URLs, thin product descriptions, filters that spawn duplicate pages. We fix the structure, then optimise the category and product pages that drive sales.
- Doing this since 2007
- International campaigns
- Your accounts, your data
Who shows up first when they search?
Sound familiar?
If any of these describe your business, you’re probably leaving customers on the table - and it’s fixable.
- Filters and sorting options create thousands of duplicate URLs.
- Product pages use manufacturer descriptions shared by every other retailer.
- Category pages have no content and rank for nothing.
- Out-of-stock and discontinued products leave broken pages behind.
How we approach Ecommerce SEO.
In ecommerce, category pages usually carry the most commercial search demand, while product pages capture specific, high-intent searches. We structure the store so search engines spend their time on those pages - not on filter combinations - and then make each one more useful than the retailer next door.
- More organic sales
- Clean, crawlable store structure
- Category pages that rank
- Revenue-based reporting
What’s included in Ecommerce SEO.
Category page optimisation
Search-led copy, internal links and structure for your money pages.
Product page SEO
Unique descriptions, product schema, reviews and image optimisation.
Faceted navigation control
Canonicals, parameters and crawl rules to stop index bloat.
Stock & lifecycle handling
Rules for out-of-stock, seasonal and discontinued products.
Platform expertise
Shopify, WooCommerce, Magento and custom PHP stores.
Revenue reporting
Organic sessions tied to transactions and revenue in GA4.
A clear process, from first call to measurable results.
Discover
Your goals, customers, competitors and what success looks like.
Audit
Technical health, content, links and analytics reviewed in depth.
Strategize
A prioritised roadmap ranked by impact and effort.
Optimize
Technical fixes and on-page improvements implemented.
Build Authority
Content and editorial links that earn trust.
Measure
Rankings, traffic and leads reported in plain English.
Improve
Learnings fed back into the next cycle of work.
We’ve been adapting alongside the internet since 2007.
Online since 2007
We have worked through every major search and platform shift since 2007 - and kept clients growing through them.
International campaigns
Campaigns for businesses across North America, Europe, the Middle East, Australia and Asia.
Technical + creative
SEO specialists, developers, writers, designers and analysts under one roof.
Long-term relationships
Many clients start with one service and stay for years as the work expands.
Real clients. Their words.
Thank you for your SEO service! We’re extremely satisfied with the results; the amount of visitors has tripled - and is still increasing - as well as our revenues!
Your website should do more than look good.
It should bring you business. Let’s talk about how.
How healthy is your website’s SEO right now?
Run our free SEO audit: more than 100 checks, Core Web Vitals and a PDF report, in about two minutes.
- 100+ SEO checks
- Core Web Vitals
- Results in about 2 minutes
- PDF report
Experienced specialists from $30 an hour. Or a fixed price.
Most of our specialists work at $30 an hour, less than half the $75 to $100 an hour most SEO providers charge. Prefer certainty? We also quote fixed prices for defined projects, and every estimate is agreed before work starts.
Comparison: Ahrefs survey of 439 SEO service providers.
Ecommerce SEO questions, answered.
Related services
Industries
Which ecommerce platforms do you work with?
Shopify, WooCommerce, Magento, BigCommerce and custom-built PHP stores. Each has its own SEO constraints, and we know where they are.
Should every product have a unique description?
Ideally, yes - especially for your best sellers. For very large catalogues we prioritise by revenue and search demand, and use templated enhancements for the long tail.
What should happen to out-of-stock products?
Temporarily unavailable products usually stay live. Permanently discontinued ones should redirect to the closest alternative or category. We set clear rules so nothing is decided ad hoc.
Can SEO work alongside Google Shopping ads?
Yes. Organic listings and Shopping ads often appear together, and shared product data improvements help both. We can manage the two side by side.
Turn your catalogue into an organic sales channel.
Tell us a little about your business. A specialist - not a salesperson - will come back to you within one business day.