Digital Marketing for Technology and SaaS Companies
Software buyers compare, trial and evaluate before they commit. We help technology and SaaS companies capture comparison and problem searches, run efficient paid acquisition and measure trials and demos properly.
Every industry is searched for differently.
Searches like these are where your next customers come from.
Illustrative search patterns - your own keyword research will reveal the exact terms and volumes in your market.
- best [software category]
- [competitor] alternative
- [software] vs [software]
- [use case] tool
- [software category] pricing
What usually gets in the way.
- Competitors dominate comparison and “alternative” searches.
- Paid acquisition costs make growth expensive.
- Trial sign-ups do not convert to paying customers.
- Product marketing and SEO operate separately.
How SEO Fleet approaches Technology & SaaS.
We build SEO around use cases, integrations and comparisons your buyers search, run paid campaigns tied to trial and demo quality, and connect product data so marketing is measured on activated and paying customers.
- Use-case, integration and comparison pages
- Paid search and LinkedIn for demos and trials
- Technical SEO for JavaScript-heavy sites
- Analytics tied to activation and revenue
Where we’d usually start.
SEO Services
Technical, content and authority work that grows qualified organic traffic. Learn moreTechnical SEO
Crawlability, indexation, speed and structure fixed at the foundation. Learn moreGoogle Ads Management
Search, Performance Max, Shopping, Display and YouTube campaigns. Learn moreLinkedIn Marketing
Company pages, thought leadership and B2B ads. Learn moreMarketing Analytics
Attribution, funnel and ROI analysis across channels. Learn moreExperienced specialists from $30 an hour. Or a fixed price.
Most of our specialists work at $30 an hour, less than half the $75 to $100 an hour most SEO providers charge. Prefer certainty? We also quote fixed prices for defined projects, and every estimate is agreed before work starts.
Comparison: Ahrefs survey of 439 SEO service providers.
Questions from Technology & SaaS businesses.
Can you handle SEO for a JavaScript app?
Yes. We check rendering, indexation and structure for React, Vue and similar frameworks.
Is it worth targeting competitor names?
Honest comparison pages can perform very well. We keep them accurate and fair.
Your competitors are already being searched.
Make sure your business is there when customers search.