Digital Marketing for B2B Companies With Long Sales Cycles
B2B buyers research for weeks before they talk to sales. We help B2B companies appear during that research with SEO, LinkedIn, content and paid search - and track which activity creates pipeline.
Every industry is searched for differently.
Searches like these are where your next customers come from.
Illustrative search patterns - your own keyword research will reveal the exact terms and volumes in your market.
- [service] provider for enterprises
- [software category] comparison
- how to choose a [supplier type]
- [industry] outsourcing company
- [product] pricing
What usually gets in the way.
- Long sales cycles make marketing results hard to attribute.
- Buying committees need different content for different roles.
- Leads from forms are rarely connected to deals in the CRM.
- Generic content fails to demonstrate real expertise.
How SEO Fleet approaches B2B Companies.
We map the buying journey for each decision-maker, create content that answers their questions at each stage and connect marketing data to CRM outcomes so you can see which channels produce qualified pipeline rather than just form fills.
- Search visibility for problem- and solution-aware queries
- LinkedIn thought leadership and account-based ads
- Gated and ungated content that demonstrates expertise
- CRM-connected reporting on pipeline and revenue
Where we’d usually start.
SEO Services
Technical, content and authority work that grows qualified organic traffic. Learn moreLinkedIn Marketing
Company pages, thought leadership and B2B ads. Learn moreContent Marketing
Planned, written and distributed content that builds trust and leads. Learn moreGoogle Ads Management
Search, Performance Max, Shopping, Display and YouTube campaigns. Learn moreMarketing Analytics
Attribution, funnel and ROI analysis across channels. Learn moreExperienced specialists from $30 an hour. Or a fixed price.
Most of our specialists work at $30 an hour, less than half the $75 to $100 an hour most SEO providers charge. Prefer certainty? We also quote fixed prices for defined projects, and every estimate is agreed before work starts.
Comparison: Ahrefs survey of 439 SEO service providers.
Questions from B2B Companies businesses.
How do you measure B2B marketing with long sales cycles?
By tracking leading indicators - qualified leads, meetings and opportunities - and connecting them to closed deals in your CRM over time.
Is LinkedIn better than Google Ads for B2B?
They complement each other. Google captures active demand; LinkedIn reaches specific roles before they search.
Your competitors are already being searched.
Make sure your business is there when customers search.